This has been a long long wait. Apple introduced rent and buy movie option last year in United States to people who had Apple TV. I actually purchased my Apple TV last year and thus far used solely for my business and pleasure (watching trailers in HD) but now I can actually rent a movie in HD instead of going to Blockbuster to buying Blu-Ray player. Although, I will be buying a Blu-Ray player but this new service allows me to save some bucks and by then Blu-Ray prices will fall further down.

At the moment, Films from major studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International with over 700+ titles. And yes they will be adding more titles as they come to DVD.